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eterna steht für bügelfreie Hemden aus reiner Baumwolle. Der Schwerpunkt liegt auf Comfort Fit, dem bequem geschnittenen Klassiker; Modern Fit fällt etwas schlanker aus.
Für große Herren führt eterna eigene Ärmellängen von 68 und 72 cm – deutlich mehr als die üblichen Standardlängen. Alle Hemden sind nach Öko-Tex Standard 100 schadstoffgeprüft.
